GEC is an engineering consultancy based in Kuwait, established in 2024, with a focus on delivering innovative and expert consulting services. The GEC logo prominently features the company’s initials, “GEC,” in a bold and modern typeface, reflecting the brand’s professionalism and confidence in the industry. The design’s key element lies in the “G,” which serves as a powerful symbol for the GEC brand, representing a commitment to progress and leadership in the field of engineering consulting.
The minimal yet impactful logo encapsulates the brand’s forward-thinking approach and dedication to delivering high-quality solutions to its clients. By blending modernity with expertise, GEC stands out as a leader in engineering consultancy.
ColorPalette
Brand primary colors are Granite Gray and Apple Green - they are to be used in main brand mark applications and corporate communication.
Granite Gray
HEX#424242
RGB66, 66, 66
CYMK67, 60, 59, 45
Apple Green
HEX#8DB23E
RGB141, 178, 63
CYMK21, 0, 65, 30
Burnt Umber
HEX#632918
RGB147, 61, 36
CYMK0, 59, 76, 42
Carrot Orange
HEX#eb901a
RGB235, 144, 26
CYMK0, 39, 89, 8
Forest Green
HEX#0c361f
RGB12, 54, 31
CYMK78, 0, 43, 79
Brand Primary Typography
Red Hat
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Light italic
Italic
Medium italic
Bold italic
Black italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Red Hat
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Light italic
Italic
Medium italic
Bold italic
Black italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.