GEC

Engineering Consultancy

Kuwait | 2024

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Naming Logo Design
Naming, Logo Design

GEC is an engineering consultancy based in Kuwait, established in 2024, with a focus on delivering innovative and expert consulting services. The GEC logo prominently features the company’s initials, “GEC,” in a bold and modern typeface, reflecting the brand’s professionalism and confidence in the industry. The design’s key element lies in the “G,” which serves as a powerful symbol for the GEC brand, representing a commitment to progress and leadership in the field of engineering consulting.
The minimal yet impactful logo encapsulates the brand’s forward-thinking approach and dedication to delivering high-quality solutions to its clients. By blending modernity with expertise, GEC stands out as a leader in engineering consultancy.

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ColorPalette

Brand primary colors are Granite Gray and Apple Green - they are to be used in main brand mark applications and corporate communication.

Granite Gray

HEX#424242

RGB66, 66, 66

CYMK67, 60, 59, 45

Apple Green

HEX#8DB23E

RGB141, 178, 63

CYMK21, 0, 65, 30

Burnt Umber

HEX#632918

RGB147, 61, 36

CYMK0, 59, 76, 42

Carrot Orange

HEX#eb901a

RGB235, 144, 26

CYMK0, 39, 89, 8

Forest Green

HEX#0c361f

RGB12, 54, 31

CYMK78, 0, 43, 79

Brand Primary Typography

Red Hat

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Light italic

Italic

Medium italic

Bold italic

Black italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Red Hat

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Light italic

Italic

Medium italic

Bold italic

Black italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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