Dose Spot is a coffee shop that draws inspiration from the concept of a “dose” — a perfectly measured amount — and the idea of a popular gathering spot for coffee lovers. As a drive-thru café, Dose Spot aims to provide a quick yet fulfilling coffee experience, where every cup is expertly crafted to deliver satisfaction on the go.
The branding of Dose Spot revolves around the theme of precision and community. The logo reflects simplicity and approachability, designed to resonate with customers seeking convenience without compromising quality. By emphasizing the drive-thru aspect, Dose Spot positions itself as a modern coffee destination for busy individuals who value their time while still craving a delightful coffee experience. The branding strategy not only highlights the product but also fosters a sense of belonging among coffee enthusiasts, making it a go-to spot for their daily coffee dose.
ColorPalette
Color is a core element of Dose Spot's brand identity. It is designed to be a prominent feature, reflecting the energy and freshness of the brand. The colors bring a sense of excitement, simplicity, and flavor to Dose Spot’s overall image. The full color palette is divided into two main sections.
Morocco Brown
HEX#47281C
RGB71, 40, 28
CYMK047, 073, 078, 064
Quarter Spanish White
HEX#ECE0D1
RGB236, 224, 209
CYMK07, 010, 016, 0
Jambalaya
HEX#634832
RGB99, 72, 50
CYMK046, 062, 077, 042
Tenne
HEX#C56706
RGB197, 103, 6
CYMK018, 067, 1, 06
Peppermint
HEX#D9EAD3
RGB217, 234, 211
CYMK015, 01, 020, 0
Nordic
HEX#0C343D
RGB12, 52, 61
CYMK091, 064, 056, 053
Brand Primary Typography
Agoka
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Baskerv ville
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Regular
Medium
Bold
Italic
Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.