Dose Spot

Fast Food Restaurant

Tabuk, KSA | 2023

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Naming Logo Design Brand Identity
Naming, Logo Design, Brand Identity

Dose Spot is a coffee shop that draws inspiration from the concept of a “dose” — a perfectly measured amount — and the idea of a popular gathering spot for coffee lovers. As a drive-thru café, Dose Spot aims to provide a quick yet fulfilling coffee experience, where every cup is expertly crafted to deliver satisfaction on the go.
The branding of Dose Spot revolves around the theme of precision and community. The logo reflects simplicity and approachability, designed to resonate with customers seeking convenience without compromising quality. By emphasizing the drive-thru aspect, Dose Spot positions itself as a modern coffee destination for busy individuals who value their time while still craving a delightful coffee experience. The branding strategy not only highlights the product but also fosters a sense of belonging among coffee enthusiasts, making it a go-to spot for their daily coffee dose.

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ColorPalette

Color is a core element of Dose Spot's brand identity. It is designed to be a prominent feature, reflecting the energy and freshness of the brand. The colors bring a sense of excitement, simplicity, and flavor to Dose Spot’s overall image. The full color palette is divided into two main sections.

Morocco Brown

HEX#47281C

RGB71, 40, 28

CYMK047, 073, 078, 064

Quarter Spanish White

HEX#ECE0D1

RGB236, 224, 209

CYMK07, 010, 016, 0

Jambalaya

HEX#634832

RGB99, 72, 50

CYMK046, 062, 077, 042

Tenne

HEX#C56706

RGB197, 103, 6

CYMK018, 067, 1, 06

Peppermint

HEX#D9EAD3

RGB217, 234, 211

CYMK015, 01, 020, 0

Nordic

HEX#0C343D

RGB12, 52, 61

CYMK091, 064, 056, 053

Brand Primary Typography

Agoka

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Baskerv ville

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Regular

Medium

Bold

Italic

Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

Naming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand IdentityNaming, Logo Design, Brand Identity
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SocialMedia

Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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