Cwtch is a fine dining restaurant located in Tabuk, KSA, offering an exclusive culinary experience where sophistication meets comfort. The name "Cwtch," derived from the Welsh word for a warm embrace or cozy space, reflects the restaurant’s ethos of creating an intimate and welcoming atmosphere. Every aspect of Cwtch is meticulously curated to offer a harmonious balance between modern elegance and traditional charm, with a focus on refined flavors and exceptional service.
Our brand embodies the essence of luxury dining, combining artistic presentation, top-tier ingredients, and a relaxing ambiance. The brand identity revolves around warmth, comfort, and a sense of belonging, providing guests not only with exquisite dishes but also with a memorable, heartfelt experience. At Cwtch, every meal is an invitation to indulge in the finer things in life, where every detail is thoughtfully designed to elevate the senses and create lasting memories.
ColorPalette
The colors used in the “Cwtch” brand identity play a significant role in defining our company’s image and personality. Our brand is characterized by a clean, modern color palette that combines harmony and contrast to effectively convey our values and essence. To maintain consistency in our brand expression, these colors should be applied in a uniform manner throughout all our communications.
Pastel Purple
HEX#b894bf
RGB184, 148, 191
CYMK28, 44, 0, 0
Black Coffee
HEX#3D3333
RGB61, 51, 51
CYMK63, 66, 62, 57
Bright Gray
HEX#ededed
RGB237, 237, 237
CYMK6, 4, 4, 0
Peach-Orange
HEX#f5cf8f
RGB245, 207, 143
CYMK3, 18, 50, 0
Cambridge Blue
HEX#A3CCA6
RGB163, 204, 166
CYMK38, 4, 42, 0
Spanish Pink
HEX#f5bfba
RGB245, 191, 186
CYMK2, 29, 19, 0
Gold (Crayola)
HEX#f2b08c
RGB242, 176, 140
CYMK6, 4, 4, 0
Brand Primary Typography
Silver Pen
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Avenir
- Use Case: Display headlines, paraghraphs and body copy.
- A clear font to be used for headlines, copy and small details.
Aa
Light
Roman
Medium
Heavy
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.