Burger County

Fast Food Restaurant

Tabuk, KSA | 2023

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Naming Logo Design Brand Identity
Naming, Logo Design, Brand Identity

Burger County is a fast food restaurant located in Tabuk, KSA, known for its bold, minimalist branding and commitment to serving mouthwatering burgers with a focus on simplicity and taste. Our brand logo embodies this vision, with a clean, straightforward design that perfectly represents our approach to food—delicious, no-frills meals that hit the spot every time.
The essence of Burger County is reflected in its visual identity, which emphasizes clarity and directness. This allows us to cultivate a fresh and unpretentious atmosphere that resonates with customers seeking a genuine, satisfying fast-food experience. Our strategy is all about delivering high-quality, flavorful burgers without the excess, ensuring that every meal is as simple and enjoyable as possible.

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ColorPalette

Color is a central pillar of Burger County’s brand framework. It’s intended to be a pervasive element, presenting Burger County as a vibrant and lively brand. Colors serve the purpose of infusing excitement, simplicity, and deliciousness into the brand identity. The complete color palette is categorized into two primary segments.

Violet

HEX#8332A6

RGB131, 50, 166

CYMK60, 91, 0, 0

Gamboge

HEX#D99412

RGB217, 148, 18

CYMK15, 45, 100, 1

Jonquil

HEX#F2CF17

RGB237, 237, 237

CYMK59, 51, 46, 15

Bright Gray

HEX#efefef

RGB239, 239, 239

CYMK5, 3, 3, 0

Tea Green

HEX#D4EBD0

RGB212, 235, 208

CYMKCYMK 17, 0, 22, 0

Opal

HEX#A4C5C6

RGB164, 197, 198

CYMK39, 11, 20, 0

Brand Primary Typography

Nexa Slab

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Avenir

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus on word or sentence.

Aa

Light

Roman

Medium

Heavy

Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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