Burger County is a fast food restaurant located in Tabuk, KSA, known for its bold, minimalist branding and commitment to serving mouthwatering burgers with a focus on simplicity and taste. Our brand logo embodies this vision, with a clean, straightforward design that perfectly represents our approach to food—delicious, no-frills meals that hit the spot every time.
The essence of Burger County is reflected in its visual identity, which emphasizes clarity and directness. This allows us to cultivate a fresh and unpretentious atmosphere that resonates with customers seeking a genuine, satisfying fast-food experience. Our strategy is all about delivering high-quality, flavorful burgers without the excess, ensuring that every meal is as simple and enjoyable as possible.
ColorPalette
Color is a central pillar of Burger County’s brand framework. It’s intended to be a pervasive element, presenting Burger County as a vibrant and lively brand. Colors serve the purpose of infusing excitement, simplicity, and deliciousness into the brand identity. The complete color palette is categorized into two primary segments.
Violet
HEX#8332A6
RGB131, 50, 166
CYMK60, 91, 0, 0
Gamboge
HEX#D99412
RGB217, 148, 18
CYMK15, 45, 100, 1
Jonquil
HEX#F2CF17
RGB237, 237, 237
CYMK59, 51, 46, 15
Bright Gray
HEX#efefef
RGB239, 239, 239
CYMK5, 3, 3, 0
Tea Green
HEX#D4EBD0
RGB212, 235, 208
CYMKCYMK 17, 0, 22, 0
Opal
HEX#A4C5C6
RGB164, 197, 198
CYMK39, 11, 20, 0
Brand Primary Typography
Nexa Slab
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Avenir
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Light
Roman
Medium
Heavy
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.