Shad's Cut is a men’s beauty salon located in Cairo, Egypt, established in 2021. The salon offers a range of grooming services tailored for the modern man, focusing on providing an exceptional and luxurious experience. Shad’s Cut aims to redefine men's grooming by combining traditional techniques with contemporary styles, ensuring that every client leaves feeling confident and refined.
The branding for Shad's Cut revolves around a wordmark logo that encapsulates both elegance and creativity. The design is carefully crafted to reflect the sophistication of the salon experience, ensuring the logo is both highly legible and refined. Its sleek and modern appearance mirrors the salon’s commitment to delivering a high-end, tailored experience for its clientele. The minimalist yet inventive approach to the logo design resonates with the brand’s core values of luxury, professionalism, and attention to detail, making it a symbol of class in the men’s grooming industry.
ColorPalette
The primary colors for the project are Di Serria and Smokey Black. These colors are used across brand applications to create a bold and modern identity.
Di Serria
HEX#D19F54
RGB209, 159, 84
CYMK17, 38, 73, 05
Smokey Black
HEX#0c0c0c
RGB12, 12, 12
CYMK82, 72, 62, 91
Cashmere
HEX#E5C69E
RGB229, 198, 158
CYMK11, 23, 42, 01
Spring Wood
HEX#F5F1EC
RGB245, 241, 236
CYMK05, 05, 08, 00
Jaffa
HEX#ea7038
RGB234, 112, 56
CYMK02, 66, 81, 00
Brand Primary Typography
Italiana
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing focus on word or sentence.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Montserrat
- Use Case: Display headlines, paraghraphs and body copy.
- A clear font to be used for headlines, copy and small details.
Aa
Light
Regular
Semi Bold
Bold
Extra Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.