Shad’s Cut

Men’s Beauty Salon

Cairo, Egypt | 2021

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Naming Logo DesignBranding
Naming, Logo Design,Branding

Shad's Cut is a men’s beauty salon located in Cairo, Egypt, established in 2021. The salon offers a range of grooming services tailored for the modern man, focusing on providing an exceptional and luxurious experience. Shad’s Cut aims to redefine men's grooming by combining traditional techniques with contemporary styles, ensuring that every client leaves feeling confident and refined.
The branding for Shad's Cut revolves around a wordmark logo that encapsulates both elegance and creativity. The design is carefully crafted to reflect the sophistication of the salon experience, ensuring the logo is both highly legible and refined. Its sleek and modern appearance mirrors the salon’s commitment to delivering a high-end, tailored experience for its clientele. The minimalist yet inventive approach to the logo design resonates with the brand’s core values of luxury, professionalism, and attention to detail, making it a symbol of class in the men’s grooming industry.

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ColorPalette

The primary colors for the project are Di Serria and Smokey Black. These colors are used across brand applications to create a bold and modern identity.

Di Serria

HEX#D19F54

RGB209, 159, 84

CYMK17, 38, 73, 05

Smokey Black

HEX#0c0c0c

RGB12, 12, 12

CYMK82, 72, 62, 91

Cashmere

HEX#E5C69E

RGB229, 198, 158

CYMK11, 23, 42, 01

Spring Wood

HEX#F5F1EC

RGB245, 241, 236

CYMK05, 05, 08, 00

Jaffa

HEX#ea7038

RGB234, 112, 56

CYMK02, 66, 81, 00

Brand Primary Typography

Italiana

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing
focus on word or sentence.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Montserrat

  • Use Case: Display headlines, paraghraphs and body copy.
  • A clear font to be used for headlines, copy and small details.

Aa

Light

Regular

Semi Bold

Bold

Extra Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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