OWN is an automotive marketplace based in Cairo, Egypt, established in 2021. It offers a platform for buying and selling vehicles, focusing on providing a user-friendly experience and ensuring customer satisfaction. OWN's mission is to make vehicle transactions smooth and trustworthy, becoming a go-to destination for car buyers and sellers in the region.
The branding for OWN is designed with a unique concept that resonates with Middle Eastern culture. The use of locks in the negative space within the logo represents trust and security. The keys symbolize a personal connection and an invitation to take ownership, reflecting a cultural practice in the region where handing over a key signifies trust and encouragement to take action. This design element not only instills confidence but also reinforces OWN’s commitment to fostering a reliable and secure environment for its users. The sleek and modern branding enhances the company’s credibility in the automotive market, while the symbolic use of space makes it stand out.