Keswa is a fashion e-commerce platform based in Cairo, Egypt, launched in 2021. The platform caters to fashion-forward individuals, offering a wide range of stylish and trendy clothing items. Keswa’s mission is to make fashion accessible to everyone, combining local and international styles to meet the needs of a diverse customer base. It emphasizes convenience and style, creating an exceptional shopping experience for its users.
The Keswa logo plays a crucial role in defining the brand's identity. It serves as the primary visual element that distinguishes the company. The logo is designed as a combination of a rectangular shape and the brand’s name, creating a signature mark that represents the brand's modern and minimalistic approach to fashion. This combination has been carefully crafted and has a fixed relationship that maintains the balance between visual aesthetics and brand recognition. The logo embodies simplicity while ensuring a strong, recognizable identity that connects with the brand’s commitment to style and elegance.