Itmam

Construction

KSA | 2023

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Branding Logo Design
Branding, Logo Design

Itmam is a construction project located in Saudi Arabia, distinguished by offering high-quality building services that meet customer needs and contribute to infrastructure development. The project aims to achieve excellence by applying the latest technologies and innovations in construction, with a focus on sustainability and efficiency.
The Itmam brand relies on the concept of keys in the negative space of its logo, which enhances feelings of trust and encouragement among clients. In the Middle Eastern context, presenting a client with a key symbolizes an invitation to explore the project and a sense of security in their choices. This strategy strengthens the emotional connection between the brand and its customers, encouraging them to take action and trust Itmam to successfully realize their construction projects.

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ColorPalette

The primary colors for the Itmam construction project are Persian Orange and Moss Green. These colors are used across brand applications to convey a sense of strength and sophistication in the construction industry.

Persian Orange

HEX#D49F55

RGB212, 159, 86

CYMK17, 38, 77, 00

Moss Green

HEX#0C3C3A

RGB12, 60, 58

CYMK89, 54, 65, 52

Dark Charcoal

HEX#323232

RGB50, 50, 50

CYMK0, 0, 0, 0

Silver Foil

HEX#b0b0b1

RGB176, 176, 177

CYMK01, 01, 00, 31

Brand Typography

Helvetica

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing
focus on word or sentence.

Aa

Regular

Oblique

Bold

Bold Oblique

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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