Itmam is a construction project located in Saudi Arabia, distinguished by offering high-quality building services that meet customer needs and contribute to infrastructure development. The project aims to achieve excellence by applying the latest technologies and innovations in construction, with a focus on sustainability and efficiency.
The Itmam brand relies on the concept of keys in the negative space of its logo, which enhances feelings of trust and encouragement among clients. In the Middle Eastern context, presenting a client with a key symbolizes an invitation to explore the project and a sense of security in their choices. This strategy strengthens the emotional connection between the brand and its customers, encouraging them to take action and trust Itmam to successfully realize their construction projects.
ColorPalette
The primary colors for the Itmam construction project are Persian Orange and Moss Green. These colors are used across brand applications to convey a sense of strength and sophistication in the construction industry.
Persian Orange
HEX#D49F55
RGB212, 159, 86
CYMK17, 38, 77, 00
Moss Green
HEX#0C3C3A
RGB12, 60, 58
CYMK89, 54, 65, 52
Dark Charcoal
HEX#323232
RGB50, 50, 50
CYMK0, 0, 0, 0
Silver Foil
HEX#b0b0b1
RGB176, 176, 177
CYMK01, 01, 00, 31
Brand Typography
Helvetica
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing
focus on word or sentence.
Aa
Regular
Oblique
Bold
Bold Oblique
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.