Cwtch

Fine Dining Restaurant

Tabuk, KSA | 2023

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Naming Logo Design Packaging
Naming, Logo Design, Packaging

Cwtch is a fine dining restaurant located in Tabuk, KSA, offering an exclusive culinary experience where sophistication meets comfort. The name "Cwtch," derived from the Welsh word for a warm embrace or cozy space, reflects the restaurant’s ethos of creating an intimate and welcoming atmosphere. Every aspect of Cwtch is meticulously curated to offer a harmonious balance between modern elegance and traditional charm, with a focus on refined flavors and exceptional service.
Our brand embodies the essence of luxury dining, combining artistic presentation, top-tier ingredients, and a relaxing ambiance. The brand identity revolves around warmth, comfort, and a sense of belonging, providing guests not only with exquisite dishes but also with a memorable, heartfelt experience. At Cwtch, every meal is an invitation to indulge in the finer things in life, where every detail is thoughtfully designed to elevate the senses and create lasting memories.

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ColorPalette

The colors used in the “Cwtch” brand identity play a significant role in defining our company’s image and personality. Our brand is characterized by a clean, modern color palette that combines harmony and contrast to effectively convey our values and essence. To maintain consistency in our brand expression, these colors should be applied in a uniform manner throughout all our communications.

Pastel Purple

HEX#b894bf

RGB184, 148, 191

CYMK28, 44, 0, 0

Black Coffee

HEX#3D3333

RGB61, 51, 51

CYMK63, 66, 62, 57

Bright Gray

HEX#ededed

RGB237, 237, 237

CYMK6, 4, 4, 0

Peach-Orange

HEX#f5cf8f

RGB245, 207, 143

CYMK3, 18, 50, 0

Cambridge Blue

HEX#A3CCA6

RGB163, 204, 166

CYMK38, 4, 42, 0

Spanish Pink

HEX#f5bfba

RGB245, 191, 186

CYMK2, 29, 19, 0

Gold (Crayola)

HEX#f2b08c

RGB242, 176, 140

CYMK6, 4, 4, 0

Brand Primary Typography

Silver Pen

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing focus
on word or sentence.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Avenir

  • Use Case: Display headlines, paraghraphs and body copy.
  • A clear font to be used for headlines, copy and small details.

Aa

Light

Roman

Medium

Heavy

Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering our message. These are some examples of social media communication apps. Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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