Auto Samir Rayan is a leading automotive marketplace based in Cairo, Egypt, established in 2021. The platform serves as a hub for automotive enthusiasts, buyers, and sellers, offering a wide selection of vehicles from various brands. With a strong focus on providing an exceptional customer experience, Auto Samir Rayan has become a trusted name in the automotive industry, known for its commitment to quality, transparency, and reliability.
The branding of Auto Samir Rayan is thoughtfully crafted to reflect the brand’s essence. The corporate logo is designed with a blend of modernity, luxury, and timeless appeal, ensuring it resonates with a wide audience. The colors used in the logo were chosen with precision to align with international standards, conveying strength, elegance, and sophistication. The shape and form of the logo are sleek and clean, creating a professional and appealing visual identity that is easily recognizable. This well-balanced branding approach enhances the brand's visibility and credibility in the competitive automotive market.
ColorPalette
The primary colors for the Auto Samir Rayan project are Burnt Sienna, and Dark Gray. These colors are used across brand applications to convey the dynamic essence of the automotive industry.
Burnt Sienna
HEX#EB8855
RGB235, 136, 85
CYMK4, 56, 73, 0
Dark Gray
HEX#231F20
RGB35, 31, 32
CYMK70, 67, 64, 74
Bright Gray
HEX#231F20
RGB190, 190, 190
CYMK26, 20, 21, 0
Vivid Red
HEX#EB0A1E
RGB235, 10, 30
CYMK1, 100, 100, 0
Oxford Blue
HEX#0f1f4d
RGB15, 31, 77
CYMK100, 94, 38, 40
Persian Green
HEX#00b49b
RGB0, 180, 155
CYMK76, 2, 50, 0
Brand Primary Typography
Poppins
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing
focus on word or sentence.
Aa
Light
Regular
Medium
Bold
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Open Sans
- Use Case: Display headlines, paraghraphs and body copy.
- A clear font to be used for headlines, copy and small details.
Aa
Light
Regular
Semibold
Bold
ExtraBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.