Al-Masif Park is an exciting entertainment destination in Tabuk, KSA, designed to provide a unique recreational experience for families and individuals alike. The park combines adventure and relaxation, offering a variety of attractions and activities that cater to all ages, making it a perfect spot for fun and enjoyment.
The branding of Al-Masif Park incorporates the concept of keys within the negative space of its logo. This design choice not only symbolizes trust but also fosters a sense of encouragement among visitors. In the Middle Eastern context, giving someone a key represents an invitation to explore and feel at home in a new environment. This branding strategy enhances the emotional connection with clients, encouraging them to take action and visit the park for memorable experiences.
ColorPalette
Brand primary colors are Revolver and Turquoise - they are to be used in main brand mark applications and corporate communication.
Revolver
HEX#2e1c40
RGB46, 28, 64
CYMK84, 91, 43, 50
White
HEX#ffffff
RGB225, 225, 225
CYMK0, 0, 0, 0
Turquoise
HEX#4debef
RGB77, 23, 239
CYMK51, 0, 14, 0
Flamingo
HEX#F46640
RGB244, 102, 64
CYMK0, 75, 81, 0
Atlantis
HEX#83D13F
RGB131, 209, 63
CYMK52, 0, 97, 0
Anzac
HEX#00b49b
RGB226, 169, 55
CYMK11, 34, 93, 0
Brand Primary Typography
BentonSans ExtraComp
- Headlines only
- First Letter always uppercase.
- Accent font to be used for bringing
focus on word or sentence.
Aa
Light
Medium
Bold
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Brand Secondary Typography
Avenir
- Use Case: Display headlines, paraghraphs and body copy.
- A clear font to be used for headlines, copy and small details.
Aa
Light
Medium
Heavy
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !
Iconography
The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.
SocialMedia
Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.