Al-Masif Park

Entertainment Park

Tabuk, KSA | 2023

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Branding Logo Design
Branding, Logo Design

Al-Masif Park is an exciting entertainment destination in Tabuk, KSA, designed to provide a unique recreational experience for families and individuals alike. The park combines adventure and relaxation, offering a variety of attractions and activities that cater to all ages, making it a perfect spot for fun and enjoyment.
The branding of Al-Masif Park incorporates the concept of keys within the negative space of its logo. This design choice not only symbolizes trust but also fosters a sense of encouragement among visitors. In the Middle Eastern context, giving someone a key represents an invitation to explore and feel at home in a new environment. This branding strategy enhances the emotional connection with clients, encouraging them to take action and visit the park for memorable experiences.

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ColorPalette

Brand primary colors are Revolver and Turquoise - they are to be used in main brand mark applications and corporate communication.

Revolver

HEX#2e1c40

RGB46, 28, 64

CYMK84, 91, 43, 50

White

HEX#ffffff

RGB225, 225, 225

CYMK0, 0, 0, 0

Turquoise

HEX#4debef

RGB77, 23, 239

CYMK51, 0, 14, 0

Flamingo

HEX#F46640

RGB244, 102, 64

CYMK0, 75, 81, 0

Atlantis

HEX#83D13F

RGB131, 209, 63

CYMK52, 0, 97, 0

Anzac

HEX#00b49b

RGB226, 169, 55

CYMK11, 34, 93, 0

Brand Primary Typography

BentonSans ExtraComp

  • Headlines only
  • First Letter always uppercase.
  • Accent font to be used for bringing
focus on word or sentence.

Aa

Light

Medium

Bold

Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Brand Secondary Typography

Avenir

  • Use Case: Display headlines, paraghraphs and body copy.
  • A clear font to be used for headlines, copy and small details.

Aa

Light

Medium

Heavy

Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !

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Iconography

The icons in the brand identity serve as graphic elements to enhance content and make it more visually appealing. To be effective, these icons need to be easily recognizable and universally understood.

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SocialMedia

Social media creatives should concentrate on delivering the brand message. These are some examples of social media communication apps.Layouts and designs can also be used for promotional, digital, or print items such as newspaper and magazine adverts or promotional materials.

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