Matcha

Project

Introduction

Crete Agency had the distinct pleasure of partnering with Matcha, a specialized e-commerce store dedicated to the art and appreciation of Matcha Tea. Based in the USA and operating on the Shopify platform, Matcha aimed to bring the rich tradition and health benefits of Matcha Tea to a wider audience.
Our collaboration with Matcha began with an in-depth understanding of the brand’s vision and the unique qualities of Matcha Tea. Recognizing the cultural significance and the growing global interest in Matcha, our primary objective was to create an online platform that was both informative and engaging.

consultations

During our initial consultations, we delved deep into the brand’s story, its sourcing methods, and its commitment to quality. This foundational knowledge informed every aspect of our design and development process. We aimed to craft a digital experience that was as serene and authentic as the Matcha tea ceremony itself.

design

Given the visual appeal of Matcha’s vibrant green hue and its intricate preparation process, our design team prioritized high-resolution imagery and videos. This allowed customers to virtually experience the beauty and ritual of Matcha even before making a purchase. The website’s design was clean and minimalist, letting the product take center stage.

technical

On the technical front, our developers ensured that the Shopify store was equipped with features tailored to Matcha’s needs. This included detailed product pages, customer reviews, a blog section for Matcha-related articles and recipes, and seamless integration with payment gateways and inventory management systems.

Recognizing the importance of educating potential customers, we also integrated interactive elements like brewing guides, health benefits, and a FAQ section addressing common queries about Matcha.
Throughout the project, open communication was key. We held regular meetings with the Matcha team, ensuring that their feedback was integrated at every step and that the website truly embodied their brand ethos.
Post-launch, Crete Agency provided training to Matcha’s team, ensuring they were well-equipped to manage and update their new Shopify store. We also offered post-launch support, ensuring a smooth transition and immediate resolution of any teething issues.
In essence, our collaboration with Matcha was a harmonious blend of tradition and technology, resulting in a digital storefront that truly celebrated the elegance and allure of Matcha Tea.

Project

Introduction

consultations

design

technical

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