Real Estate Online
Platform Case Study

OWN Project
Overview

Real Estate is one of life’s biggest financial decisions, that requires trust and providing whole lot of information.

OWN services allow you to buy and own a property while providing the essential information and guidance to help you make this decision, it also provides a whole OWN community who will help you through any questions you might think of.

Our mission is to motivate and inspire people to get living the life they deserve.

“ When you look for a property,
It’s not just a better home you seek…
It’s a better future.

Work Flow

Business
Development

  • Consumer Analysis
  • Competitors Analysis
  • Surveys
  • User Personas

UX
Stage

  • Information Architecture
  • Sketching
  • User Flow
  • Medium Fifelity Wireframes

UI
Design

  • Visual Concept
  • UI Kit fro Developers
  • Finalizing Layouts

Software
Development

  • Database Creation
  • UI Implementation
  • APIs Integration

Test &
launch

  • Usability Testing
  • Implementing Feedback

Consumer Analysis

90% of Real Estate consumers are Men.
OWN specifically targets men starting from 28 years old till 45-50 years old tops.
OWN offers medium and high-end apartments, studios, villas, commercial stores and various other properties.

Competitive Analysis

Detailed competitive analysis was done to identify OWN’s competitors and determine their strengths and weaknesses.

  • Buy – Rent – Sell
  • Valuations
  • Price Guide
  • Ask The Neighbours
  • Top Agents
  • Advice & Tips
  • User Side Notes
  • Get Finance
  • Whatsapp – Call – Email
  • Save Search
  • Favorite
  • Share
  • Map

  • Buy – Rent
  • Blog
  • New Projects
  • Developers Listing
  • Community Guide
  • Whatsapp – Call – Email
  • Save Search
  • Favorite
  • Share
  • Map

  • Buy – Rent – Sell
  • Compare
  • Updates
  • Contact Agent
  • Request Meeting
  • Whatsapp – Call – Email
  • Save Search
  • Favorite
  • Share
  • Map

  • Buy
  • Compare
  • Free Consultation
  • Developers Projects
  • Whatsapp – Call
  • Favorite
  • Share
  • Map

User Personas

Sultan Ahmed Bin Sulayem

Investor

Sultan is an Emirati investor; who owns multiple fashion stores in Dubai. He is a smart, hard working man; who aims to total satisfactory to his customers and himself. Opening a new franchise in Cairo is his next target, specially busy areas as the New Capital, New Cairo or Sheikh Zayed.

Age

50

Job Title

Investor

Status

Married

Location

Dubai

Hussein Nassar

Business Man

Hussein is a successful business man who lives in Canada. He has been away from home for 5 years now. Hussein is used to the spacious calm country side surroundings. He has been homesick lately and thinking of settling here back in Egypt; in Zayed near his family.

Age

38

Job Title

Business Man

Status

Married

Location

Canada

User Flow

Medium Fidelity Wireframes

Website Wireframes












Mobile App Wireframes

Logo & Icon

We have chosen to work in a direction with a futuristic vibe to mention that OWN services are the future of the real estate industry. The brand name “OWN” is imperative form that has a meaning of encouragment to get your own property which we found is the most relevant concept to build on it. 

DOOR LOCK AS PRIMARY VISUAL ELEMENT THAT IDENTIFIES US

Fav Icon

Logo Wordmark



Typography

Brand Colors


List of Features

View All Developers
In One Place

Scroll between the most famous and reliable developers, see their details, contact, projects and location.

Scroll Between
Various Projects & Units

View many projects and units with different types, you can also filter your needs in details.


Detailed
Search System

Search for any unit in details; regarding location, type, price and area range.

Request a Visit
or Consultation

OWN enables you to request a visit to a developer’s headquarters, project or unit location. You can also enjoy our free consultation from our team and you will get your reply shortly..


OWN Community
will help you know more

Ask and see other questions from our customers with OWN community system.

Compare
up to 3 Units

You can compare between two or more units at once, see similarities and differences and al features.

Fuly Controllable Dashboard & Admin System

Admin Flow

High Fidelity Wireframes






Download Our App Now!


www.own.com